Author Archives: Michael Tripari

How Storytelling Can Help Your Brand

With quality storytelling! You see, a brand needs to be able to engage with its customers. It needs to give them a message they can connect with, and which prods them to interact with the brand of their own accord. That’s where the magic of storytelling comes in – telling a story makes for active engagement. By creating content that provides some value to the customer, you inspire them to be a

How To Properly Do Keyword Research For Your Business

SEO is literally on the tip of every digital marketer’s tongue because it’s the way to the top. SEO or Search Engine Optimization is when your website and its content ranks on the top charts of search engines such as Google. This is possible through that one, essential element- keywords. However, it is important to […]